Recruiting Strategies: How to Attract Top Talent in 2021

2021 Recruitment strategies

Are you looking for better ways to attract and retain top talent? Employers everywhere are searching for the best candidates in an ever-changing world. 

Today, recruiting new talent takes more than posting an ad on a job board and hoping the right candidate comes along. The best talent is out there but expects more from employers than ever before.

You need the right recruiting strategies in place. Here are some ideas for attracting and retaining top talent in today’s job market.

Consider Your Employer Brand

Toxic work culture will destroy morale and send your best employees running for the door. One of the best ways to attract new talent is to demonstrate a positive and welcoming company culture.

Make sure new hires and all employees know they are appreciated and valued. The way you treat your employees and customers is part of your brand. 

A positive work culture can have a significant impact on your ability to attract new talent. Fostering strong relationships, respect, and trust is crucial for attracting and retaining strong candidates.

Tap Into Diverse Talent Pools

When you advertise for employees or post available positions, you want to place an emphasis on diversity and inclusivity. Employees are looking for companies that make a diverse workplace a top priority.

Make it clear with your wording and content that your company values employees of every race and background. Make your listings clear and don’t include unnecessary skills or competencies that could discourage talent from applying for the job.

Recruit From Within

When you’re looking for the best talent, don’t overlook your current employees. Recruiting from within is a smart strategy that benefits the company and employees alike.

An in-house recruitment strategy plan can speed up the hiring process, improve new hire productivity, and boost employee engagement and retention. If you have great employees in the same position too long, they grow bored.

They’ll look elsewhere for opportunities unless you provide them. Before you begin a search for new talent, consider the wealth of talent you already have.

Start an Employee Referral Program

A strong employee referral program can be your secret weapon for attracting top talent. Some benefits of a referral program include:

  • Better quality hires
  • Low turnover rates
  • Faster hiring process
  • Easier onboarding 
  • Lower hiring costs

An employee referral program allows your current talent to recommend like-minded individuals for the job. This can help you reach young, talented candidates you may have missed otherwise.

An employee referral program saves you recruiting dollars and provides fast results.

Reach Out to Former Employees

Sometimes former employees are perfect for a new position with the company. If an employee leaves on good terms, they may be interested in their old job, a different role, or a better-paying position.

In some cases, they may not be happy with another company. They may have fond memories of their old job and will consider coming back.

You can benefit from new skills they’ve learned at another company. Hiring a former employee shortens the onboarding process. They already understand company policies and company culture.

If a former employee had a good experience in their former position and is a good candidate for the job, it’s a win-win recruitment strategy to hire them again.

Offer Flexibility

Remote workers aren’t just a current trend. They’re here to stay.

If you find the right talent but the location is a factor, consider offering a flexible or remote position. As technology advances and companies adapt to managing remote workers, the possibilities are endless.

Many workers who went remote during the pandemic plan to stay remote. Companies around the globe realized that remote workers are often happier in their positions and more productive as well.

Remote opportunities offer flexibility for working and single parents. For many job seekers, the opportunity for a flexible or remote position is a big draw.

In order to attract the best talent, make sure you are offering flexibility as an option.

Lead With Compassion

Today’s candidates appreciate a community-minded company. They want to know the company they work for has a larger purpose or commitment for doing good in the world.

Take steps to support a cause, promote environmental awareness, and take an active role in your local community. Social awareness and community are important to young workers today.

Demonstrating a commitment to the greater good will help you attract top talent who are dedicated to your company’s vision.

Leverage Technology in the Hiring Process

A slow hiring process will deter good candidates and send them straight to your competitors. For a smooth hiring and onboarding process, use technologies that can assist in the process.

Recruiting software with AI and machine learning can modernize the hiring process and help you locate and hire the best candidates quickly. You can scan resumes faster, screen candidates, and improve candidate engagement with the right technology in place.

Reassess Employee Perks and Benefits

Today’s employees have choices. The benefits you offer can make all the difference for a candidate. 

Candidates are looking for a variety of perks, including:

  • Comprehensive health plans
  • Financial incentives
  • Flexible work schedules
  • Generous vacation days
  • Help with student loans 
  • Advancement opportunities
  • Education and training

If you want to reach top candidates, take a look at what you can offer. Use these incentives to draw and retain top talent.

Implement the Right Recruiting Strategies 

The world of recruitment is always changing. You must consider the needs of the candidate if you want to attract the best talent. Find the recruiting strategies that work for your company and use them to your advantage.

Our goal is to help you manage the employment process from start to finish. We love making your job easier. Contact us today to learn more.


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